The story behind Apothecary 87My name's Sam W Martin
. In 2013, I started Apothecary 87. The following is my story, about how Apothecary 87 came to be.
I spent most of my 20's working at the top of my industry as a mixologist & bar consultant. I had a CV far beyond my years. However when I started my own company in the bar industry, I found it very hard to be taken seriously, as I looked too young; at this point I decided to grow a beard. I soon found that not only did people take me more seriously, but they remembered me! This was excellent marketing and branding for me, so I decided to keep it.
After a while I realised my beard needed looking after and conditioning, so I spent many moons researching the best ingredients to make a beard oil that was all my own. Having tried many brands out there, I found a lot of them to be too feminine; being a man, I decided my beard oil should smell like a man’s beard oil!